Midas Press Release
Ref: Caroline Moss PR0756
Date: September 2010

MIDAS LAUNCHES VENICEF: FAVOURITE GOES DIGI-LOG WITH FIREWIRE

London, September 2010: Midas has launched the VeniceF, a brand new ‘digi-log’ ultra-compact mixing console designed by Alex Cooper, complete with FireWire© multi-channel digital audio interface, XL3 EQ and Propellerhead recording and processing trial software bundle. The VeniceF can be seen on Stand 1-F19 at PLASA 2010.

The VeniceF is the first all-new Midas product to be unveiled following the Music Group’s acquisition of Midas Klark Teknik. It features the full functionality and sound quality of the much-loved Midas XL3 EQ and filter section, Midas mic preamps, 100mm faders, increased channel and input count, a dual 7x2 matrix and a reorganised master section layout.

The VeniceF’s 32x32 FireWire capability adds 32 channels of multitrack recording and playback (VeniceF 320) using any suitable FireWire-equipped computer, without the need for additional costly interfaces. This also offers the possibility of virtual soundchecking, and allows third-party plug-ins to be run as channel inserts and third-party effects routed via aux sends and returns. Inputs, groups, auxes, matrixes and masters can be routed to the FireWire interface.

The software bundle includes a 60-day trial version of Propellerhead’s Record software and a low latency Midas ASIO driver for PC and Mac. Record offers both multitrack record/edit/replay software and signal processing modules, including dynamics and reverbs which can be inserted into the VeniceF signal paths.

The new console will appeal to an even greater market sector than its predecessor, the best-selling Midas Venice, due to its processing and multitrack capabilities, expanded functionality and the XL3 EQ. The VeniceF embodies quality, from its rugged construction and top-of-the-range components through to the unmistakable Midas sound characteristics. VeniceF is presented in a rugged, reassuringly weighty new frame design and livery reminiscent of the Heritage Series.

“VeniceF is the first professional analogue live sound console to feature a multi-channel digital audio FireWire interface, and, as such, heralds the creation of a new genre of hybrid live audio consoles,” say Midas and Klark Teknik brand development manager Richard Ferriday. “This proves that it is possible to have the best of both worlds. Digi-log goes Midas!”
 
The VeniceF will begin shipping from Kidderminster in October.

FireWire and the FireWire symbol are trademarks of Apple Inc, registered in the US and other countries. The FireWire logo is a trademark of Apple Inc.

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Further details:
James Godbehear
Midas Klark Teknik Ltd
T:+44 (0)1562 741515
Email: james.godbehear@music-group.com

Press contact:
Caroline Moss
Caroline Moss PR Ltd
T: +44 20 8968 5597
Email: pr@carolinemoss.co.uk

ENDS

All brands and trademarks are recognised.

Editors' information:

Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.