Midas Chooses The Music Group
Midas’ award winning year just got better:
- The award winning XL8 continues to grace the Worlds most high profile shows and installations
- In its first year, the award winning PRO6 has sold more units than the industry standard Heritage 3000 did in the same period of time and is now a familiar name on global touring riders
- Alex Cooper, the man who designed four consoles that changed the World (XL8, PRO6, XL4 and Heritage 3000), was recognised by the industry and awarded the prestigious Tony Gottelier Award.
- And now, during one of the most successful years in our 40 year history, Midas is delighted to announce that we have chosen the Music Group as our new investment partner!
The Music Group is a true audio pioneer. From inception in Düsseldorf 20 years ago, to last year's annual sales of more than £135 million, the group employs more than 3,500 associates in eight global locations and meets Six Sigma quality standards for its Behringer brand within a two million square foot manufacturing site. Importantly to us, the Music Group has committed to furthering Midas' core value philosophy of audio quality first. You, our customers, demand nothing less.
Managing Director of Midas John Oakley commented: "This is a truly exciting time for Midas. With XL8 and PRO6 we have developed two class leading digital mixing consoles that are demonstrably ahead of competitive products in terms of ease of use, networking and of course sonic performance. I am now delighted to announce that we have secured the required long term investment, from our new partner at the Music Group, that accelerates our exciting long term development plan building on our XL8 and PRO6 achievements."
Uli Behringer, Chairman of the Music Group comments: "I am thrilled and honoured to join with John Oakley and his team in taking this legendary brand forward. I have immense respect for the dedication to quality, performance and award winning customer service that this team has shown consistently over the years. While we plan to invest considerable resources and support to Midas, we also look forward to learning from the achievements of their engineers and working with them to get the Music Group to a new level."
David Cooper, Sales & Marketing Director for Midas adds: "Over the last five years we have secured the worlds leading professional audio distribution channels to ensure that Midas customers in each territory get the same standard of support that our award winning support team demands of itself in the UK. It's a great time to be a Midas customer. This deal ensures that our long term distribution partnerships will get stronger and the investment of Midas' customers is not only protected but enhanced."
Music Group CEO Michael Deeb adds, "Midas is at the very pinnacle of its market segment. Midas will continue to operate autonomously under the leadership of John Oakley. However, Midas will have full access to the Music Groups extensive resources and advanced automated system platforms in areas such as product development and lifecycle management, supply chain, logistics, decision support and finance."
The final word comes from the award winning Alex Cooper, Midas Director of Console Engineering, who said: "For over twenty years I have devoted my life to designing the finest quality audio products possible. It has always been a challenge to achieve the very best performance at a price that the market can afford. The temptation is to cut corners, but that has never been, and will never be the Midas way. I am convinced that working with the Music Group will provide us with advantages that will help us maintain our high standards for the long term."
If you would like to contact us to discuss this exciting new chapter, or anything else to do with anything Midas, please email us at mkt.info@midasklarkteknik.com and we'll get back to you. It's a Midas!
If you’d like the formal corporate announcement then please click here