First XL8 in the Middle East
DWTC claims first live audio system
Dubai World Trade Center, Dubai based rental division have purchased the Midas XL8 from Nicolas Kyvernitis Electronics, local distributors for Midas and Klark Teknik. The XL8, which has been added to DWTC’s impressive rental inventory, is a live audio system that will be the first of its kind in the Middle East. It provides an all in one solution that includes a digital mixing console complete with a digital snake.
The XL8 live performance system is truly revolutionary and heralds Midas' entry into the digital mixing realm. However, this is not merely another digital mixing console. XL8 offers an incomparable design combining exemplary sound quality, flexibility and reliability with an ease and familiarity of use unrivalled by other digital control surfaces. XL8 is the first of a new generation of open-architecture, cross-platform, integrated audio control and distribution systems, which brings control of not only audio, but other aspects of a live performance to a single, intuitive control centre.
As well as offering classic Midas audio quality and superb reliability, XL8 actually improves upon the performance of the analogue consoles, which have established Midas as the number one choice of sound engineers the world over. XL8 represents a new generation of networked systems, requiring only mics, amps and speakers to provide a complete audio system.
The XL8's open architecture ensures that both third-party hardware and software, including 'plug-ins' can be easily integrated into the system. The very latest in high-speed networking technology ensures that XL8 will conform to all the classic Midas brand values of sound quality, reliability and longevity; it will not be obsolete in a few years.
“In 2006 we launched the XL8 in the Middle East here in Dubai at the PALME exhibition,” commented Chicco Hiranandani, Business Development Manager with NMK. He added, “It has been 3 years since then and the XL8 has been used in numerous shows around the world, its presence has increased into the double digits and now we have our first XL8 in the Middle East. We are really happy that DWTC have put their trust into a brand and product that exemplifies superior build quality, performance reliability and revolutionary features.”
Midas: Midas is the name for industry standard analog consoles used in numerous applications, such as OB Vans, theatrical shows, live concerts and even nightclubs. Midas consoles can be found in numerous locations across the UAE, such as Dubai TV and MBC OB Vans, restaurants such as Trader Vics at the Madinat Jumeirah and even at the prestigious Emirates Palace Hotel in Abu Dhabi, which uses the XL4. With the XL8 Live Performance System and PRO6 Live Audio System, Midas is poised to continue being a benchmark in the mixing console arena.
NMK Electronics Ent: Founded in 1985, NMK Electronics Ent. has been serving the professional audio and lighting industry in the UAE, Bahrain, Qatar and Oman. NMK is the exclusive dealer for some of the renowned brands as Midas, Klark Teknik, Electro-Voice, Dynacord, Shure, Cloud, Rane, T.C. Electronic, Dynaudio Acoustics, Pulsar, Konig & Meyer, Ultimate Support Systems, Neutrik, VDC and much more.
Photo: Mr Nicolas Kyvernitis from NMK with Mr Mohamad Al Tajjar of DWTC
Photo: Middle East’s first Midas XL8
ENDS
For further media information please contact:
NMK Electronics Ent.
Chicco Hiranandani
P.O. Box 3191,
Sharjah, United Arab Emirates
Tel: +971 (4) 2665244
Fax: +971 (4) 2626682
Email: info@nmkelectronics.com
Web: www.nmkelectronics.com
Editors' information:
Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.