BRITANNIA ROW AND SSE PLACE MULTIPLE ORDERS FOR FIRST UK MIDAS PRO6 SYSTEMS
LONDON, SEPTEMBER 2008: Midas is delighted to announce that the first UK clients for its new PRO6 Live Audio System are SSE and Britannia Row, who have each purchased six PRO6 systems.
Although PLASA 08 marked the first public unveiling of the PRO6, more than 100 systems have already been ordered. Anticipating unprecedented interest in the new system, Midas demonstrated four PRO6s during PLASA.
The PRO 6 purchases by Britannia Row and SSE confirm their commitment to Midas digital networked systems. Each company also owns two XL8 Live Performance Systems, making them the UK’s only XL8 rental suppliers, together with EFX Audio in Scotland.
“We already have our XL8s lined up for a busy autumn,” says Britannia Row’s Mike Lowe. “Oasis are taking the first XL8 out for the autumn touring season for their UK arena tour which runs from late September until early November. They have been using an XL8 in rehearsals since June. They are now on the first shows of their world tour in the US and Canada and have been getting great results with the XL8. We used two Midas PRO 6 prototypes, one at FOH and one on monitors, at the South West Four/Get Loaded weekend on Clapham Common, and now have three tours that are keen to take out our first production PRO6s, so watch out for further details very soon.”
Adds SSE’s John Penn, “Since the XL8 launch, Midas has been developing the software and improving the features in response to user requests. The unanimous message that SSE got back from every engineer to try XL8 was how great it sounded. When we heard about the PRO6 it was clear that since it features the same software and build quality of XL8, but in a much more cost effective package, far more engineers could afford to spec and would be eager to do so. Accordingly we decided to get right behind Midas and commit to it from the off. We're now eagerly awaiting these additions to our digital console fleet so we can get on with training users and getting it on shows this autumn.”
ENDS
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Editors' information:
Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.