US RENTAL GIANT CLAIR BROTHERS SHOWCO PURCHASES TWO MIDAS XL8 SYSTEMS
Clair Brothers Showco, one of the world's most influential PA rental companies, has purchased and taken delivery of two Midas XL8 Live Performance Systems. The Midas flagship joins Clair Brothers' extensive XL4 and Heritage 3000 rental inventory, which continue to be used daily on major touring productions, both across America and throughout the world.
Midas has worked in partnership and consulted with Clair Brothers Showco throughout the XL8's development, with delegations from Midas paying regular visits to Clair's headquarters in Pennsylvania, USA since the beginning of the project in early 2004. These visits proved invaluable, helping Midas fine tune their digital concepts into the flagship product the XL8 is today.
"As a leading light of the global touring industry we have always been very proud to have Clair Brothers Showco as a long term Midas customer," says Midas' sales and marketing director David Cooper. "It was therefore very important to keep them up to speed at all stages during our digital development program."
Clair Brothers Showco commented "With so many of our long term clients in love with the legendary analogue 'Midas' sound we were excited to be involved in the birth of their first digital console, the XL8. The large scale networked design offers the user a massive amount of accessible input/output creative flexibility together with absolute redundancy designed in as standard. It is no easy task to retain that absolute analogue 'sound' in a digital console design, so for us the real surprise is the number of test drivers who walk away from our XL8s saying 'it doesn't sound digital - it sounds like a Midas'. Purchasing our first Midas XL8s is a natural step in our company's ongoing policy of offering the latest cutting edge technology to all of our many worldwide touring clients."
"The Clair Brothers Showco final seal of approval is extremely important to us," continues Cooper. "This purchase sends a very clear signal that the Midas XL8 is fast establishing itself as the digital standard at the highest level of touring production."
ENDS
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Editors' information:
Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.