Midas Press Release

Date: February 2008

EDA PRO JOINS BOSCH COMMUNCIATIONS SYSTEMS FAMILY OF SALES REPRESENTATIVES

Bosch Communications Systems is delighted to welcome EDA Pro to its family of sales representatives. EDA Pro will be responsible for Alabama, Georgia, Mississippi, N. Carolina, S. Carolina, and Tennessee in the south eastern U.S.

EDA Pro is a brand new pro audio sales company formed by EDA Marketing, a highly successful rep firm specializing in video technologies that celebrated its 10th anniversary in 2007. Mark Adams, CTS, President of EDA Pro & EDA Marketing, described the bright future ahead for EDA Pro and the brands under the Bosch Communications Systems umbrella:

"Historically speaking, EDA Marketing sells mainly video-related products into the AV channel, across 11 states of the South. Having had great success and growth in this field, we felt the time was right to extend our expertise into the audio realm. A partnership with Bosch Communications Systems was the clear choice for us to achieve our goal of being the number one in both audio and video sales in our region."

Though EDA Pro is a new, completely separate sales force to EDA Marketing, the EDA name carries weight that will cross over seamlessly into the audio world. "Our current and future customers have the EDA assurance of quality service and products as more and more of them look for complete AV system solutions," adds Adams. "Dynacord, Electro-Voice, Klark Teknik and Midas represent the pinnacle of pro audio quality; Bosch Conferencing and PA add to the complete, world-class system solutions we can provide. With Bosch, we have every audio angle covered."

To reach their goals, Adams assembled a team of audio specialists second to none: "We can provide complete AV systems of the very highest quality with the most knowledgeable staff, all specialists in their field," Adams adds. "Tommy Dubose, Gary Gunn, and Steve Land are all exemplary pro audio professionals, all highly respected names in the marketplace. We really feel like we’ve hit the ground running, and are looking forward to big things together with Bosch."

"We are delighted to welcome EDA Pro to the family," says Thomas Hansen, VP Americas, Bosch Communications Systems. "EDA’s solid reputation and the proven sales performance of the EDA Pro team see them all set for great success. The synergy between EDA Pro and EDA Marketing also opens up a wealth of opportunities, especially as demand for complete, integrated AV systems increases. They have a superb track record in the video realm, and adding audio to the equation really gives us all the edge, especially in installation markets like House of Worship. Now, with the addition of Conferencing and PA to the portfolio, Bosch Communications Systems reps are equipped to offer the best solutions for each and every kind of audio application, from concert sound to boardrooms. This partnership represents the way forward."


Photo, L-R: Tommy Dubose, Mark Adams, Gary Gunn, Connie Perkins, Steve Land, Heidi Pickens

www.edaprogroup.com
www.boschcommunications.com

ENDS

All brands and trademarks are recognised.

Editors' information:

Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.

Contact persons for readers and press inquiries:

Guy Low
Sr. Copywriter | MarCom
Bosch Communications Systems
Telex Communications, Inc.
12000 Portland Ave. South
Burnsville, MN 55337
Phone: 952-736-3935
Fax: 952-736-4582
guy.low@us.telex.com

James Edlund
Public Relations Manager
Bosch Communications Systems
Telex Communications, Inc.
12000 Portland Ave. South
Burnsville, MN 55337
Phone: 952-736-3901
Fax: 952-736-4582
james.edlund@us.telex.com


www.boschcommunications.com

 

Bosch Communications Systems—a business unit of Bosch Security Systems—is one of the world's leading manufacturers and suppliers of professional audio, wireless, life safety and communication equipment. Bosch Communications Systems offers complete system solutions for the world's most critical, high-profile installations and events.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 260,000 associates generated sales of 43.7 billion euros in fiscal 2006. The Bosch Group comprises Robert Bosch GmbH and its roughly 300 subsidiary and regional companies in over 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spends more than three billion euros each year for research and development, and in 2006 applied for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”

The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information can be accessed at www.bosch.com.