MIDAS LAUNCHES XL8 LIVE PERFORMANCE SYSTEM IN DUBAI
April’s PALME 2006 exhibition in Dubai saw the second-ever public unveiling of the Midas XL8 Live Performance System, the manufacturer’s entry into the digital domain. Key Midas staff, namely sales and marketing director David Cooper, brand development manager Richard Ferriday and R&D specialist Robin Page were on hand throughout PALME, held just three weeks after XL8’s worldwide introduction at the Frankfurt Prolight + Sound show in Germany. Their aim: to introduce the most powerful live mixing console and performance system in the world to the Middle Eastern audio industry.
Taking centre stage at the booth of Midas Consoles Middle East (MCME), XL8 offers an incomparable design combining exemplary sound quality, flexibility and reliability with an ease and familiarity of use unrivalled by other digital control surfaces. As well as offering classic Midas audio quality and superb reliability, XL8 actually improves upon the performance of the analogue consoles, which have established the brand as the number one choice of sound engineers the world over. XL8 represents a new generation of networked systems, requiring only mics, amps and speakers to provide a complete audio system. However its open architecture ensures that third-party devices can easily be integrated into the system.
“The XL8 is an absolute breakthrough in the world of live digital audio,” comments Milton Kyvernitis, Sales Manager of MCME. “This console is absolutely capable of doing anything, what with all the graphic EQs you’ll ever need already on board, plus 16 stereo effects and over 100 channels to play with. You can even check your email or watch a DVD on it if you want! As I had expected at PALME, the region’s leading players in the rental field, including SLS, Protec, Talentz, Artes, Powerhouse, Sound on Stage and Dubai Artistic Innovation have nothing but praise for this new member of the Midas family. Let the race to be the first owner in the region begin!”
XL8 has been painstakingly designed to address the way in which sound engineers approach the task of mixing. A large part of the three-year development project has been to devise a work surface that can be operated from scratch quickly and easily even by engineers new to digital control surfaces. Over the past year, more than 300 engineers and rental company owners from across the globe have visited Midas to provide their feedback and get their hands on XL8, quickly reaching levels of confidence and aptitude without exception.
ENDS
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Editors' information:
Midas live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for three decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify Midas consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.
Pic cap: L to R: David Cooper (Midas and KT sales and marketing director); Milton Kyvernitis (sales manager, Midas Consoles Middle East) and Richard Ferriday (Midas and KT brand development manager)